"I Don't Need a Website, It's All Word of Mouth!"
Word of Mouth is the best form of advertising you will ever have. If you own a small business you realize this already. Who doesn't love getting a referral from friends or family, or even a happy client or neighbor?
But what about that next step? It's Hardly ever thought of is it?!?!
There are 2 things Word of Mouth can't account for:
1) They will refer you, not your number!!
Most people will gladly give out your name, but hardly do they remember your phone number or even email address to get in touch with you. Most times they'll just say look it up!
10-20 years ago, that might meant the phone book. Now, 97% of the time its GOOGLE!
2) Word of Mouth Can't Catch Up!
Growth is taking place all over North Carolina, especially in the Triangle. There is actually a very small % of your total customers that come from W.o.M. But there is HUGE potential to be found the next time that person says, "look them up."
Whether is ease of finding you online, or the difficulty in finding your competitor if they are not online. Either way, be there when they give it a GOOG!
A Website Is Just As Important As Having A Phone Number!!!!
But what about that next step? It's Hardly ever thought of is it?!?!
There are 2 things Word of Mouth can't account for:
1) They will refer you, not your number!!
Most people will gladly give out your name, but hardly do they remember your phone number or even email address to get in touch with you. Most times they'll just say look it up!
10-20 years ago, that might meant the phone book. Now, 97% of the time its GOOGLE!
2) Word of Mouth Can't Catch Up!
Growth is taking place all over North Carolina, especially in the Triangle. There is actually a very small % of your total customers that come from W.o.M. But there is HUGE potential to be found the next time that person says, "look them up."
Whether is ease of finding you online, or the difficulty in finding your competitor if they are not online. Either way, be there when they give it a GOOG!
A Website Is Just As Important As Having A Phone Number!!!!
